Taiwan’s startup ecosystem is on an upward trajectory, gaining recognition and achieving good performances in the international arena. With this backdrop, the National Development Council (NDC) creates a unified identity system to represent the overall image of Taiwan’s startup ecosystem.

Working on finding the foundations of Taiwan’s innovation and entrepreneurship DNA, meetings and workshops were held by the NDC with startup communities, key opinion leaders, and other government agencies. After rounds of discussions, the NDC and the community have decided to jointly create the national startup brand, Startup Island TAIWAN.

臺灣，國土面積雖然不大，但我們擁有豐富的人文歷史與生態樣貌，且具有多元、包容與自由的風氣，在臺灣，人人都有創業基因、人人都敢做夢。過去，臺灣扮演著全球科技產業的重要夥伴，而在這充滿著創業熱情的島嶼，我們也一直熟悉白手起家的故事，我們驕傲於往日至今的榮光，也相信會由新一代的創業家來繼承。許多的創新與創意正在這座島嶼落地生根，未來，我們的新創團隊必會延續臺灣勇於挑戰的DNA，將新創能量發揮至無限可能。

Startup Island TAIWAN象徵從新創之島出發走向世界舞台，積極向國際展現臺灣新創蓬勃發展的巨大能量，並傳達我們有意願且有能力對全球創新創業發展作出貢獻。我們相信臺灣新創能為世界提供實踐創新的養分，而Startup Island TAIWAN將作為臺灣新創拓展全球的支點，讓臺灣創新創業名號響亮全世界。